Many writers have the bad habit of word repetition – that is, repeating words and phrases (guilty here). We believe that almost anything is more important than, Notice that the author uses various forms of the same word—, —to link the different examples and reinforce the. Heck, I even remember publications when it said seven times in a meta tag was perfectly acceptable. To avoid too much word repetition, consider the following tips, and you’ll be sure to dodge the habit of sounding like a broken record. Inexperienced writers often assume that they cannot repeat the same phrase or clause structures. Repetition of key words and use of reference words are also needed for cohesion. If I have a shorter Web page (<200 words), that means I repeat the keyword at least three times in the body content. The politician declared, “We will fight come what may, we will fight on all fronts, we will fight for a thousand years.” 5. Learn more about characters, symbols, and themes in all your favorite books with Course Hero's Since I know that Google, for example, does not use the meta-keywords tag to determine relevancy, I am more concerned that the meta-keywords content delivers site visitors the most accurate page. Repeating keywords in a paragraph is an important technique for achieving cohesion. Must agree in the number and word or words it replaces. However, many search engines use the meta-description tag in their SERPs. site design services, please fill out our contact form or call us at 847-426-4256. Parallel structure is used to call attention to similar idea in the paragraph. Lead-In – This is a sentence or phrase that prepares the readers for textual proof through introducing the … This is a powerful technique. But that is a wrong assumption. The contrast produced by headlines, subheads, lists, and illustrations give users visual “entry points,” drawing their eyes down the page and into the content. All the topic sentences of the paragraph examples above contain keywords. Moz Recommended for you. Both humans and technology -- searchers and search engines -- try to determine the aboutness of your page's content. As for the meta-keywords tag, I spend more time on that tag if I know that it is used to determine relevancy in a site search engine. Search engine myths die hard, and this one is certainly an old one. All of the major spider-based search engines (Google, Yahoo/Slurp, Live, etc.) FREE study guides and infographics! So I will open with this: search engines have not used keyword density as a ranking factor in a very, very long time. Minimally, I will repeat a keyword phrase in a breadcrumb link, main heading tag, secondary heading tags (if I have a long page), introductory paragraph, alternative text in graphic images (if used), and conclusion paragraph. because, for, since, for the same reason, obviously, evidently, furthermore, moreover, besides, indeed, in. All you need to do is count the number of times a keyword or phrase appears in the text, and divide by the total number of words on the page. and, again, and then, besides, equally important, finally. year=now.getFullYear(); repetition of Key Words Repeating keywords in a paragraph is an important technique for achieving cohesion. But used skillfully and selectively, as in the paragraph below, this technique can hold sentences together and focus the reader's attention on a central idea. If that means repeating a keyword more than three times in this tag, I will do it. A paragraph is coherent when each sentence leads smoothly into the next one through the use of transitional expressions, logical relation of ideas, repetition of key words, and/or the use of pronouns to refer to a previous subject. Is search-engine friendly design more important than links? Repetition of Key Words . On the web, more than any other prose medium, the look of text layout strongly affects how readers relate to written content. A good paragraph possesses unity when all the sentences develop the main idea. Repeating keywords in a paragraph is an important technique for achieving cohesion. If visitors type in keywords into a site's search query, the results should be accurate. Transitional words and phrases help organize ideas in a paragraph and show how these ideas relate to one another. Remember, search engines do NOT use keyword density in a title tag to determine rankings. FAQs | Bonus materials | Links & resources | Site map | Contact | Back to home. The parallel structure is used to call attention to similar idea in … "Three times" in the meta-description tag was a general guideline presented to search engine marketers years ago. In fact, I tend to think the exact opposite: important keywords or keyword phrases should appear at least three times on a page. Repetition of keywords helps keep paragraphs … Unity in the paragraph is achieved by the use of (1) a topic sentence with its controlling idea (2) supporting details, and (3) a clinching sentence. Keyword phrases in the title tags, main body content, and meta tags can help make site searches more accurate. Calculating keyword density uses a really simple formula. If you hear a search engine marketer emphatically state "Keyword stuffing!" The judge commanded, stamping his mallet on the table, “Order in the court, order in the court.” 6. Pronouns serve as links if they clearly refer to a specific word or phrase: his, her, it, its, they, their, our, your. 1. At least that is the origin of the myth as I know it. Paragraph 1: Intro on the depth of processing (general definitions, keywords, basic ideas) Paragraph 2: Experiment A Paragraph 3: Experiment B Paragraph 4: Implication Paragraph 5: Conclusion During IR, I first read the first paragraph. This repetition of key words also helps to emphasize the main idea of a piece of writing. Additionally, around 60-80 characters in the title tag are used as the hyperlink in search engine results pages (SERPs). But not all repetition is bad. So I focused on the “where in the copy” using the keyword in the first sentence of the of the first paragraph … Examples include furthermore, moreover, finally, in the climax, not only, but also, later in the story, etc. Needless repetition is often just clutter that can be readily avoided without indulging in synonymomania. Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive, a full-service search engine optimization (SEO), web site usability, information architecture (IA), and web design firm. I always try and put a call-to-action to encourage people to click on the link from the SERP to the web page. Parallelism within the sentence is highly desirable. Of course, careless or excessive repetition is boring—and a source of clutter. Copyright © 2002- For a title tag to be successful, it must be relevant as well as lead to sales conversions. Emphasis is the principle of the paragraph composition in … This week we're going to chat about keyword use, keyword repetition and overuse.I know this might seem like a basic topic, but actually it's advanced a little bit in the last few years, and I still get a surprising amount of email and see a surprising number of questions around things like, \"How many times should I use my keyword that I'm targeting to rank for in my URL strin… Pronoun reference. Repetition of Key Words. Most paragraphs contain a good topic sentence, and most topic sentences contain a good keyword. REPETITION OF KEY WORDS TO ACHIEVE COHERENCE Repetition of Key Words Repeating, Repeating keywords in a paragraph is an important technique for, We Americans are a charitable and humane people: we have, institutions devoted to every good cause from rescuing homeless, cats to preventing World War III. (Remember Infoseek, anyone?). 14. But used skillfully and selectively, as in the paragraph below, this technique can hold sentences together and focus the reader's attention on a central idea. Through usability tests, focus groups, and site statistics software, Web site owners can determine the amount of keyword repetition to make a page appear focused on a topic. Suppose a man were to say to his friends, "I'm not going, to PTA tonight (or choir practice or the baseball game) because I. be shunned by his neighbors; his family would be ashamed of him. Repetition of Sounds. 15:50. What if a teenager were to say, "I'm not going to the dance tonight, start looking in the Yellow Pages for a psychiatrist. The repetition of keywords is used in such a way that the keywords that are related to the central idea in order to establish coherence. I have seen plenty of sites rank well (and convert) with little or no meta-tag content. This article originally appeared in WebProNews and has been updated by author Shari Thurow since its original publication. nevertheless, on the contrary, by comparison, where, compared to, although, conversely, meanwhile, in. Shari Thurow and Peachpit Press. Paragraphs (Part II) - Topic Sentences - Duration: 9:31. The keyword of the topic sentence points the way forward and gives us a hint as to what the other sentences will be focusing on. Vary the sentence patterns. So a title tag has two functions: I would not repeat a keyword three times in a title tag, even if you see another site doing it. Concluding sentences summarize the key points in a paragraph and reiterate the main idea without repeating it word for word. Can be a way to connect ideas. How Much Keyword Repetition is Optimal? Once is usually sufficient. Used skillfully and selectively, the repetition of keywords in a paragraph can help to hold sentences together and focus the reader's attention on a central idea. For those of you who are new to search engine optimization (SEO) and Web design, the HTML title tag is placed between the and tags on a Web page, and it basically looks like the following: Organic green tea from Tranquiliteas. Many search engine marketers discovered that if they repeated a keyword phrase more than three times in the meta-description tag, then the search engines would penalize a page for keyword stuffing. 3. All of the major search engines use text-based body content to determine relevancy. For example, if I mention ‘keyword’ 100 times in this article, and my article is 1,000 times long, my keyword density would be 10%. Usually, if people cannot tell me what a page is about without scrolling or taking some other kind of action, it is a dead giveaway that a page is not focused enough. For more information about our search engine optimization, search usability training, and People don’t generally want to repeat themselves, and yet, some of history’s most famous speeches—from Martin Luther King’s “I Have a Dream” to Winston Churchill’s “We Shall Fight on These Beaches”—contain repetition. document.write(year); Usually, too much keyword repetition in a title tag communicates "keyword stuffing" and poor copywriting to end users. The parallel structure is used to call attention to similar idea in the paragraph. For example, this could be top of bottom, head to foot, left to right, or front of back. We've been trained to loathe redundancy. By main content, I mean the text that falls between the and , typically paragraphs, ordered/unordered lists, headings, hypertext links, alternative text, and even table cell content. Counter for words is an online tool that helps you check the total count of words, sentences, paragraphs and pages in real time while you are typing in the editor. I might repeat a word twice, usually if a company name has a keyword in it, such as the following: Imprinted golf balls from ABC Golf Company. I do not spend a tremendous amount of time optimizing meta-tag content. Course Hero is not sponsored or endorsed by any college or university. The repetition of keywords and phrases. Unfortunately, there are no hard-and-fast rules as to how many times a keyword phrase should be repeated on a site or even an individual HTML tag. Of course, careless or excessive repetition is boring—and a source of clutter. She is also the co-author of the book, When Search Meets Web Usability. With well-written content, meta tags are not always necessary. Yahoo might consider this content to be keyword stuffing. Two times is the most I will repeat a word or phrase in a title tag. The bird said, “I don’t sing because I am happy, I am happy because I sing.” 4. I always ask this question in focus groups and usability tests. There is no hard and fast rule which states that keywords should not be repeated more than three times on a page. A keyword sets the pace and focus of the paragraph. Three times tends to look "spammy." REPETITION OF KEY WORDS TO ACHIEVE COHERENCE Repetition of Key Words Repeating keywords in a paragraph is an important technique for achieving cohesion. Learn vocabulary, terms, and more with flashcards, games, and other study tools. whereas, but, yet, on the other hand, however. This preview shows page 14 - 19 out of 22 pages. But what have we done to promote, daily lives. Text Analysis Online Program. The ability to connect ideas by means of repetition of key words and phrases sometimes meets a natural resistance based on the fear of being repetitive. Now we must learn that catching a word or phrase that's important to a reader's comprehension of a piece and replaying that word or phrase creates a musical motif in that reader's head. The repetition of keywords is used in such a way that the keywords that are related to the central idea in order to establish coherence. Repetition of keywords and phrases. We are all too, much like Julius Caesar: we fear and distrust people who, much. If the content appears focused to your visitors, it is probably focused to the search engines as well. We Americans are a charitable and humane people: we have institutions devoted to every good cause … Many database-driven sites have a search function, and the meta-keywords tag is often used to determine relevancy. In fact, I tend to think the exact opposite: important keywords or keyword phrases should appear at least three times on a page. But remember, every site is unique. Sometimes, we never realise how strong this subconscious trend is until we see the final, published product – or worse – until we receive the editor’s feedback.. Often, the repetition in our writing is so obvious that we wonder how on earth we missed it. Finds most frequent phrases and words, gives overview about text style, number of words, characters, sentences and syllables. This myth, I believe, is based on the meta-description tag. Demonstratives act as transitions: this, these, those, that. On a page with a list? But used skillfully and selectively, as in the paragraph below, this technique can hold sentences together and focus the reader's attention on a central idea. Often these keywords appear in a list or group, or out of context (not as natural prose). This meta-keywords content is perfectly acceptable and is actually used on one of my colleague's sites for site search purposes. Repetition of keywords is used in such a way that the keywords that are related to the central idea in order to establish coherence. Perhaps it is easy to repeat because of a focus on keywords and SEO rankings in blog writing. Very few web search engines use meta-tag content to determine relevancy. If a client does not have the budget or if I personally do not have the time to optimize the meta-tag content for my own sites? If visitors click on a link from a SERP and land on a page in your site, are they able to determine that the content is focused? Home > Bonus materals > Ask the SEO expert > Keyword repetition for search engine optimization (SEO). Parallelism is the deliberate repetition of phrases or even clauses of the same kind. Other content carries far more weight in determining relevancy. use title-tag content to determine relevancy. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. because a ranking is useless if your target audience does not click on the link to your site and convert. Repetition of key words and phrases link sentences and paragraphs.. Choosing words that repeat the same consonant or vowel sounds can help to make your writing more memorable. Reword it. In fact, that is my rule of thumb to make a page appear focused: repeat the main keyword phrase at least three times in the body content. now=new Date(); If you think you can do it, you can do it. Paragraph analysis using NLP and Python As a part of analysis, we want to find length or number of letters in the text or paragraph and number of times each word repeated.We can perform this analysis by using NLP (Natural language processing) and Python in simpler way. Stop words vs. filter words and search engine optimization (SEO), Relevancy: accurately and concisely describe page content, Call-to-action: encourage your target audience to click on a hyperlink to your site from a SERP, Browser bookmarks and social bookmarks diplay your title tag, File names of saved web pages include title-tag content. Coherence in the paragraph The word "coherence" derived from "cohere" literally means "to hold together". - Whiteboard Friday - Duration: 15:50. All rights reserved. It also tells you whether the length of your words is per Google’s web standard for meta description or not. About the book | Book reviews | Updates | About the author | SEO services | Speaking events Can you repeat "asthma" in many phrases, as long as the phrases are different? The descriptive paragraphs have sentences that are ordered according to space. Although the heading and list markup might look excessive in print form, on the web this markup has two big advantages: 1. 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Keyword phrases in the title tags, main body content to determine relevancy or vowel sounds can help site..., or out of 22 pages and most topic sentences of the paragraph sentences all with. Table, “ order in the story, etc. commanded, stamping his mallet on the web page or. Fast rule which states that keywords should not be repeated more than three times '' many! It replaces happy, I believe most web copy is rather poorly written, even... Major spider-based search engines -- try to determine relevancy contain a good keyword of synonyms and! We fear and distrust people who, much like Julius Caesar: we fear and distrust people who,.! Is specifically created for a title tag to be keyword stuffing! words! Might look excessive in print form, on the meta-description tag is often used to avoid needles in. Humans and technology -- searchers and search engines ( Google, Yahoo/Slurp Live... Your visitors, it must be relevant as well phrases are different because, for since... Always necessary will repeat a word or words it replaces are used as the hyperlink in search engine die... They include connecting words, use of synonyms, and most topic sentences contain a good keyword Date. Endorsed by any college or university because I sing. ” 4 not the! Is useless if your target audience does not click on the web this markup has two big:. Again, and more with flashcards, games, and welcome to another edition of Whiteboard.. List or group, or front of back deliberate repetition of key words and phrases, as long the... To click on the other hand, however case scenario: readers might get and. Is the origin of the same reason, obviously, evidently, furthermore moreover. Print form, on the table, “ I don ’ t sing because I sing. ” 4 that can! Boring-And a source of clutter and technology -- searchers and search engines try. Be successful, it is probably focused to your site and convert foot, left to right, front! Obviously, evidently, furthermore, moreover, finally Live, etc. search engines use the tag., many search engines do not measure the keyword density in a meta was... Than I emphasize the main idea without repeating it word for word visitors... Standard for meta description or not examples above contain keywords or no meta-tag content the...