It primes visitors for a story in a way that makes them immediately feel something. Premium plans, Connect your favorite apps to HubSpot. Our Staff Rocket Marketing and Design is a full service Internet marketing and Web Design Company in Miami, FL. Every good company was founded on an idea -- something the current marketplace might not yet offer. We're eager to learn more ... about you. Our partner ecosystem creates unique opportunities to amplify digital marketing performance and is unrivaled in audience scale, partner diversity, and technology innovation. As Account Executive, Jessie assists businesses with their advertising needs in both Black Hills Boomer and Black Hills Woman Magazine. Company We help people and businesses learn, grow and succeed. Certifications: Google and Hootsuite. Instead, use your About Us page to tell a story that introduces customers to your business, displays your values and, most importantly, captures their attention and makes them want to learn more. Markitors is the #1 digital marketing company for small businesses. Tout Advertising is an advertising agency providing full scale marketing and advertising services. We now lead the market for SharePoint and Microsoft 365 analytics. In Canada, $1.7 billion was spent in 2004 to market drugs to physicians; in the United States, $21 billion was spent in 2002. We have all walked into a 1970s-looking kitchen, w... 24 About Us & About Me Pages + Templates to Make Your Own, according to Forrester Research's Dr. James McQuivey, 17 of the Best Examples of Beautiful Blog Design, 32 of the Best Website Designs to Inspire You in 2020, 6 Mistakes That Make Your Website Look Like a 1970s Kitchen. In 2013, the firm marked two decades of successful investing throughout North America. Following the impressive chart, Aja closes out her about page with a personal note on what she does in her spare time -- always a good way to humanize yourself in the eyes of your potential customers. However, creating an “About Us” page that accurately describes your company can be easier said than done. Jessie has extensive business, customer service and social media experience of which includes owning an international coffee roasting company (US and Australia). No venture capital. Many countries have measures in place to limit advertising by pharmaceutical companies.. Pharmaceutical company spending on marketing far exceeds that of its research budget. When finishing your "About Us" page, describe who you are as a person or a team, and what your personal values are. A transformative thinker with extensive experience across data, events and marketing services across EMEA, US and APAC. So, isolate the milestones prior your company's founding, and use them to give readers some backstory on your current venture. Nike might seem like a company that's too big to inspire smaller businesses. Try our internet marketing services including SEO, Local SEO, Tech SEO, & Digital PR. You'll learn all this and more on their About Us page, but what really makes their page stand out is the company's emphasis on social responsibility, which takes up nearly half the page and explains the company's dedication to giving 5% of its net profit annually to various philanthropic organizations. Our team quickly gets to the core of what your business is about. We’ve helped to substantially grow many of the most successful and fastest growing brands in the world that include... We produce outstanding results. Why Us. What bigger picture in life drives your business? Knowing about your company's past successes can influence the purchasing decision of up to 90% of today's B2B customers, according to Dimensional Research. Amazon is at the top of the list. ... Marketing & Sales. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'f3ca18eb-3e09-4cf6-9f6b-c23d8a48a49a', {}); For a remarkable About page, all you need to do is figure out your company's unique identity, and then share it with the world. The key word in this marketing definition is "process". We agree that creative is extremely element of digital marketing. How do I get in touch with any questions? Instead, the "About Us" page is pithy, colorful, and leads with the lovable mug of an adorable bulldog -- fitting the name and the brand. It’s easy to start writing before you have a clear plan, … The Culture section further demonstrates Ceros' playful brand voice, with core values like "We wear our chicken suits". The idea behind starting this firm was to help businesses, especially small businesses to market their services and products in a more simpler way by leveraging all the relevant digital channels. As a digital marketing agency, we strive to understand our client’s business goals first.Then all decisions are made with those goals in mind. Marketing Strategy. Unlike any advertising agency, The Marketing Company is a brand-marketing firm whose approach is more like that of a fully-integrated marketing department. Many companies add just a simple mission statement or company profile, but people often don't want to ready a wall of text explaining what you do. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services. Remarketing is a new form of advertising that takes note of every visitor on your website and follows them to the next website they visit showing them an image ad from your company. Careers In her spare time, Jessie is also a professional Makeup Artist and can draw a mean cat eye. Maybe this lightbulb developer was founded on a commitment to environmental protection, and every bulb the company makes was built by people who are dedicated to making the world more energy-efficient. That's how you create memorable, lovable marketing. Customers want to be treated like human beings. Even better? Digital marketing enables us to track your advertising results and make strategic decisions based on data instead of “gut feelings.” We are dedicated to maximizing your advertising dollars, working ceaselessly to grow your business and your returns. ... Increase Customer Satisfaction & Upsell with Spectrio’s Audio & Video Marketing. The company’s brand value has changed +20% within a year from 279.33 billion dollars in 2019 to 334.65 billion dollars in 2020. We have one mission: To generate demand for your product or service. Digital marketing and content marketing agency Team Pumpkin Global Creations was launched in August 2012 in Mumbai with just two … The moral of the story: Try to get rid of jargon on your "About Us" page whenever possible. Our passion for helping small and medium size businesses has grown us into a full-service strategic marketing company developing online solutions for organizations across business sectors. We know -- no industry jargon. Zero coding is required, it's completely customizable, and it's backed by a 100% happiness guarantee. Easy, right? Plus, the page looks sleek and clean, with plenty of white space and large blue lettering to draw attention without overwhelming visitors. @lkolow, Lindsay recommends these About Us examples to get started. About pages are perfect spaces to talk about where you started, how you've grown, and the ideals that have helped your organization mature. Just $1,000 in seed cash and a whole lot of time and effort spent teaching others how to do online marketing that works. Accommodating these Southeast Asian audiences makes his brand more inclusive of all the audiences he identifies with. What's the difference between "average" marketing and lovable marketing? A global company that understands local needs. Play on your own words -- it's okay to have fun and pun with your brand, as it helps to inject personality and humor into your "About Us" page. Get free access to premium features with a 14-day trial! ABOUT. Download our free guide- learn how you can save money with an Internet Marketing Consultant. Your "About Us" page can and will be much longer than a single mission statement, but in order to draw people in, you need to succinctly state your goal in the industry up front. As much as you want as many eyeballs on your "About Us" page as possible, you won't do business with every single one of them. Joe Payton. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. As you scroll, you'll move through some of Sweet Loren's impressive values, including inclusivity and refusing to compromise. Sometimes, simpler is better — as is the case with Brown and Coconut's About Us page, which features a photo of the two co-founders alongside a few paragraphs of text, outlining the purpose and vision behind Brown and Coconut. This professional YouTube content creator has an eclectic collection of videos related to technology and culture, and expresses that diversity all over her "About Me" page. About us [Sender.Company] is a full-service digital marketing agency based in [Sender.City]. These aren't company traits you'd think to include when starting out, but they're what your customers often make gut decisions on when buying. Prior to starting Tout Advertising, Tracy was an intern at the White House Office of Public Liaison, an account executive for the largest ad agency in the world (part of Interpublic Group), McCann-Erickson Worldwide. HK Center for Innovation is a full-service Digital Marketing firm founded by Hariharan & Kavinaya. In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. What was a challenge you faced while developing your company? It's amazing what impression you can make on site visitors just by creatively telling your story with words alone. Plus, while the products are science-backed, the About Us page doesn't confuse visitors with difficult-to-understand facts: instead, the page is simple, straightforward, and helpful. This is the most basic. Address Hygiene: The precision and purity of postal addresses on a mailing list. The startup's simple but polished language effectively communicates the company's offering while still allowing the Average Joe to understand it. McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non-governmental organizations, and not-for-profits. In her spare time she enjoys spending time with her rescue pup, Cleo, and her large family of nine. Therefore, the US CPG company … Being a data-driven professional, Aja knows her own clients as a freelance writer and strategist don't just want to see what she's written -- they want to see how her content has performed. For more information, check out our privacy policy. In addition to the vibrant self-portrait at the top of the page, Sara's first sentence tells you just how many people subscribe to her channel: 350,000. From this shift, a company was born: HubSpot. Company Profile. But it's great to see a company embrace its own brand of quirk throughout the site. They are your strategic partner, channelling their industry knowledge to provide creative solutions and results. Chicago Digital is an innovative web agency based in Chicago, IL. HK Center for Innovation provides Digital Marketing services to its global… This profile also happens to be one of the most commonly overlooked pages, which is why you should make it stand out. Even if you have a dedicated "About Us" page, there are plenty of ways to creatively showcase your company's personality throughout your entire website. Prior to Dotdash, Brandon was the Director of Search Strategy for Ayima, a digital marketing agency, where he led enterprise consulting relationships with large publishers and e-commerce platforms. Of course, we, too, are enamored by witty headlines and eye-catching design; in fact, we strive for it. It's an unconventional concept with an equally interesting backstory that "started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual." It features image sliders, social sharing buttons, and more. (The graph's sharp decline at September simply indicates when she stopped collecting data.). Provide phone numbers, email contacts or a Contact Us form, as well as links to your social media accounts. That makes sense, because it gives visitors an instant sample of Doomtree's product. Being early age gives us the advantage of having a focused team as well as the flexibility to customize our processes for different clients. There is also a focus on other elements of the company away from their main services like community engagement and culture. Founded in 2003, as Bernard Marketing & Advertising, we have consistently garnered successful outcomes for clients through award winning creative and aggressive marketing strategies. Kero One is a hip-hop artist and DJ from San Francisco, and his "About Me" page carries a valuable lesson to personal brands who cater to more than one audience -- especially if those audiences speak different languages. Alright, we might be biased in highlighting this professional, as Aja is our very own SEO strategist at HubSpot. Originally published Oct 26, 2020 7:00:00 AM, updated October 26 2020. However, the company lacked the expertise and support necessary to build and devise an efficient sales and marketing strategy. Got some loyal customers in your portfolio? ", This bold sentence, referenced by the asterisked "Athlete" in the words right above it, sheds important light on Nike's audience. Our digital marketing company reviews are the result of over 40 hours of research on 280+ digital marketing companies from across the web. I'll admit — there aren't many About Us pages with cuter introductions than that. His website visitors can learn not just what he does, but why he does it, in an easily digestible way. As a digital marketing agency, we wish to make your business the leader of tomorrow by working on it today. Learn more about working at Boostability by visiting our Careers page and getting to know each of our departments personally. That's part of breaking the mold to showcase your company's personality. Push Power Promo - One Of The Leading Music Marketing Companies. And yeah, that's harder than filling a stock "About Us" template -- but it can have a significant payoff for your brand. This template can help with that with its bold color (that can be customized) and timeline-like layout. US Data Corporation is a marketing agency that specializes in building custom, highly-targeted mailing lists, email lists, and marketing solutions. The organization is on a "mission," sure, but there's also an "essence" of Refinery29, a "promise" it keeps, and a "vibe" it gives off. But enough about us—let’s talk about you. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics, painting a picture instead of big chunks of text. Trying to sound too professional on your "About Us" page results in stiff, “safe” copy and design -- the perfect way to make sure your company blends in with the masses. Danielle is a recent college grad that spent a lot of time learning the ins and outs of digital marketing. Lindsay Kolowich Cox Marketing is the process of interesting potential customers and clients in your products and/or services. Here are some of the top About Us and About Me page templates to use or draw inspiration from: Tell your prospects about you using bold color and by telling your story. They're clear about why they're different: "Not a Charity," the page reads. However, by investing just a sentence or two into telling your potential customers exactly what they'll receive can keep them on your website for longer and interested in learning more. The folks at Bulldog, a men's skincare company that was named for the colloquial "man's best friend" -- a dog -- could have typed up a few paragraphs about where the brand came from and how they were one of the first in the space to redefine and eliminate stereotypes around men's grooming. Please share your ZIP Code to find a nearby Best Buy to try out your next phone. The firm’s areas of expertise are software, IT security, Internet and mobility, healthcare IT, and business services. This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they'd get by working with her or advertising on her channel. About Us. The top of the page puts the brand story (or other introductory text) first, supported by a large image that speaks for itself. If you think it makes you sound super smart on your "About Us" page, think again. If you're unsure what you want to include in your About Us page, consider taking note of how Kuno Creative focuses on its people, rather than its product, in the About Us page — a great way to humanize your brand. Yes, this post is about, well, "About Us" pages. As you scroll, the text slowly moves up the page, with bold — and humorous — statistics, like "4 beers on tap". Autodesk makes software for people who make things. Additionally, Ceros' uses images of their impressive, unique office space to further personalize the page. Their About Us page is well-written and inspiring — for instance, they write, "We decided to start a business … That it would be centered around food was obvious. Since 1993, Webtrends has been a leader in digital analytics products. Contact us today using the form below, or at 800-584-4653 x4 for a free consultation. We are a modern and progressive agency that always searches and invests in the best technologies and software for social media and digital marketing. Where does this fit into a company's "About Us" page? in Mass Communications with an emphasis in advertising from the University of South Dakota. Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer. Danielle recently moved to Rapid City from the small town of Mobridge, SD. Use short and punchy sentences to explain complex products and ideas in a way that isn't patronizing, but rather, is empathetic. Below is the actual "About Us" page, which is a gem once you get there. UZ Marketing is a marketing agency designed to help smaller businesses flourish and bigger businesses sustain their top position. This branding expert does two things super well on his about page: He takes his work seriously, but doesn't take himself too seriously. The global marketing company employs over 8,000 people in 70 offices worldwide and is a subsidiary of Alliance Data Systems Corp, a loyalty and marketing services company. We now lead the market for SharePoint and Microsoft 365 analytics. But that text alone would have been a bit, well, average. What I liked best about this About Us page is the simple, no-fuss language they used to describe their business. The "About Us" page is a great place for it to live, too. Additionally, Marketive's About Us page displays original designs rather than photos to support the text, and the page is simply fun to scroll through. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. We are an early age social media management company. At this point, we hope that creating an "About Us" page doesn't seem like a daunting task -- rather, we hope you're ready to have some fun with it. Knowing how old and genuine his love for the genre is adds tremendous value to his own music in the eyes of his listeners. While the new company started as an email marketing tool, our customers repeatedly asked us to spread the Mailchimp magic to other channels. A Samsung representative at Best Buy will call to schedule your Galaxy S10 try out. The result: A clean and enjoyable reading experience. Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. She also was Marketing Director for a software company and a public opinion research firm. And then: "This is the basis for a brighter future, built on a hand up, not a handout.". This template makes use of large images in a modern layout to break up the ample white space. Quite philosophical, for a place to have dinner. It was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped. Education: Bachelor of Business Administration in Marketing from the University of South Dakota However, you'll also want to keep user experience in mind as you showcase your brand story and identity to the world. This means not only creating and developing marketing messages to be distributed among all selected media and managing those messages, but also making sure that the messages and promises can be delivered. It's not a band -- it's a crew. If you have ever been house or apartment hunting, you have probably walked into a place that needed some work. By the time you finish reading their story (and the individual employee bios), you'll be as impressed by SkinnyDipped's brand values as you are by their delicious products. The colored tiles lining the page -- starting with the red one, as shown below -- also do a terrific job segmenting her work by the types of projects she takes up and for whom she's done them. The page effectively includes all the information you'd need on the company to make an informed purchasing decision — including how the founder came up with the idea, her personal ties to her vision, the science behind her probiotics, and even an opportunity to find local stores that carry LoveBug probiotics. Epsilon specializes in data, customer insights, loyalty, email, CRM and digital strategy. Instead of following the classic "About Us" script and writing a few paragraphs about the company's mission and origins, try something different -- there are plenty of ways to make your brand more compelling to someone who doesn't know about you. The emarketer.com published a list of 25 companies that are the best at marketing. Although Refinery29 does introduce its page with a description of its business, its goes out on a bang -- four bangs, to be exact. These specialized firms are outside contractors that businesses of any size and in any industry can hire to improve their marketing efforts. By the end of this post, you'll be introduced to: When you have a great story about how your product or service was built to change lives, share it. If you want something with a little flavor, the Touraza template is a good choice. Trident invests in companies across multiple stages of growth and has raised $1.9 billion of capital since its founding in 1993. Kuno Creative's About Us page effectively focuses on what makes the company different: its people. Of course not. We're committed to your privacy. Along with a moving origin story, the page has a sleek design, with a red-and-black color scheme and authentic images to support each of the three sections. For that to happen, they need to feel that they're being treated by human beings. We also offer corporate and individual training in Digital Marketing to companies and independent learners. You want to introduce your company name and explain what your business does, where you operate (or the markets you serve), and tell us how long you’ve been doing it for. Founded in 2003, as Bernard Marketing & Advertising, we have consistently garnered successful outcomes for clients through award winning creative and aggressive marketing strategies. We give our clients many favorable reasons to choose us as their trusted service partner. Rocket Marketing and Design is a full service Internet marketing and Web Design Company in Miami, FL. The advantage of the Coax template is that it's powered by Elementor, a page builder that makes customization easy. What was your idea? As a matter of fact, it does, and it hasn't forgotten the company's roots. It's tough to establish one all-encompassing template for your "About Us" page -- there are just so many ways you can go about telling your company story. Our marketing department is the heart of the business, and the heartbeat of our clients’ businesses too – they make things happen, and they get things done! They taught us that Mailchimp’s brand promise is to help small businesses “look pro and grow,” no matter the channel. That's important -- not only because it offers site visitors a great mobile experience, but also for Google search ranking -- especially now that such mobile usage has surpassed desktop. It's the difference between creating generic webpages that provide great information, but in a straightforward, black-and-white kind of way -- versus creating webpages that provide great information and are infused with color, personality, and stay true to a company's unique brand voice. Wednesday, December 16 1:00 – 1:30 PM ET This interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what sales really needs from marketing right now and provides a blueprint for how teams can align to reach revenue goals in the near-term. These reviews and our digital marketing guide help small businesses and startups find the best digital marketing company for their business. This is another reason describing your personal values is a good idea -- the key to your job candidates' hearts is to show them you have one too. Here's another instance where any area of your website -- not just the "About Us" page -- is an opportunity to break the mold. Who should care you exist? No outbound sales team. For over 35 years, Catalina has turned shoppers into buyers and buyers into fans. Figure Out Everything Your Page Will Include. As a leading audio & video marketing company, Spectrio provides on-hold messaging, digital signage and overhead music to reach all customer touch points. Building a website is, in many ways, an exercise of willpower. You deserve a firm that takes the time to learn about you, your industry and your customers.
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