Casper allows you to send a referral link to friends—the friends you refer get 15% of their purchase, and you get a $75 Amazon gift card when a purchase is made using your unique link. Here are ten key lead generation sources you should explore in 2021 to help you reach your business goals. Not every potential customer is ready to buy right now, as much as we’d like that. Example: The mattress company, Casper, implements this strategy (as shown below). Use SEO for organic lead generation 2. For your business, this means that live chat can be a great lead generation tactic to pique interest from new customers and encourage repeat business by being accessible in real-time. You’ll be able to appeal directly to potential clients and customers by emailing them with something far more valuable than a cold sales pitch. This being said, to make the most of newsletter lead generation strategies, it’s important to provide compelling reasons for people to sign up. In fact, for all of these reasons, creating downloadable assets is certainly one of the best B2B lead generation strategies. Use SEO for organic lead generation For example, you may want to use majority text on younger generation leads and phone calls on older generation leads in order to maximize responses. Lead generation budget trends. Also, leverage call-to-action buttons by adding links to your lead magnet instead of driving users to your homepage. Keeping that in mind, our B2B lead generation professionals have pulled together the most effective lead generation strategies and tips in B2B marketing. You’ll also get 12 reliable lead generation ideas and examples to help guide you. Go to Lead Generation Blueprints. Although it may seem like an outdated tactic, implementing a new spin on direct mail campaigns can be an unusually successful lead generation strategy. Example: If you perform a google search for “craft beer in NYC,” you’ll find that the top (non-ad) results are content-based sites, like Eater and TimeOut, that have created roundup posts of the best craft beer bars in NYC—as opposed to a website from an actual brewery or restaurant. Proven strategies to maximize marketing roi. 4. You can offer free white paper downloads, eBook downloads (or other similar assets) featuring your expertise and your business to generate leads. Although this may seem like any basic advertising strategy, by picking a specific podcast or show based on the audience, you can better target the customers you’re looking for, those that would most likely be interested in your product or service. goal. Plus, we’ll also break down real-world examples of each strategy, so you’ll have a better understanding of how to put these ideas into practice. Moreover, if you’re looking to get really creative, you might decide to establish relationships with influencers, who can help bring attention to your company as a trusted third-party voice. go past the first page of search results when looking for information—this makes it difficult for any business to get their website in front of potential leads, no matter how well-designed or informative it is. Senior-level marketing executives and CMO’s are looking for quality leads to promote and optimize the sale and increase the return on investment. 1. Marketing and sales teams spend an absurd amount of time and financial resources on lead generation —from creating in-depth blog content, to launching ad campaigns, prospecting on LinkedIn, producing videos, hosting webinars, speaking at conferences, and so much more. If anything. is an acronym for Specific, Measurable, Agreed, Realistic and Time-bound. I’ll repeat: This is a bare-bones list that will help you increase B2B sales, regardless of the lead generation strategy or tactics you use. Related Reading: Create a Winning Social Media Marketing Strategy in 7 Steps. If you don’t know, LinkedIn has a 100/100 moz score and works similar to Google. Get creative—because you never know what might work for your unique business. Reach out to customers of products related to your niche 4. To generate more leads, make sure website visitors can easily find your lead magnet. Build a brand community on Facebook 6. Example: SmartAsset, a personal finance tech company, targeted a top-of-funnel term they knew their target audience was searching for. In other words, your lead generation strategy might be advertising on a social media platform, like Instagram, and prompting users to provide their email to learn more about your business. Example: From the ecommerce platform, BigCommerce, to expansive companies like Amazon, to small online boutiques, you see more and more businesses implementing live chat on their websites. New customers benefit from being able to ask questions whenever they want, and then you can reach out directly to answer questions and help close new sales. Think of it this way. If you’re ready, let’s start with the most basic lead generation strategy. Are you an expert in your subject area? Create a value-packed monthly or weekly newsletter to encourage interested prospects to connect and stay in touch with your brand. Another email-for-knowledge exchange is a five-minute. Expect to spend at least a little cash, but lead generation tactics don’t have to be expensive. The promise of exclusive sales, experiences, or knowledge are all great draws. For this reason, SEO continues to be one of the most successful lead generation strategies, especially for online businesses, B2B businesses, and even B2C businesses. Learn everything you need to know about lead generation, from tactics to tools and salaries. It is a marketing method to capture contacts that will possibly show signs of interest. Influencer marketing is one of the largest markets within digital advertising—and 67% of respondents to one recent survey said that influencer marketing campaigns helped them reach more specific, targeted audiences.[2]. 1. You’ll see this from brands like HubSpot, which offers a free CRM to get people signed up and then it will try to upsell as many leads as possible. Combined, these experiences allow him to offer a unique perspective on the challenges small business owners face. Hence, having basic SEO would allow you to rank higher in LinkedIn as well as Google. Broadcast advertising to your niche audience.. Podcasts have become wildly … They immediately drive users into their free trial using the primary hero section of their homepage. With Groupon, you have the opportunity to list your product or service, with a discount, and you gain access to Groupon’s unique audience, as well as their marketing and advertising tactics. Imagine there is a huge pool of people out there and they haven’t heard about you. Although you might be able to use this concept in a brick-and-mortar store, it’s a particularly useful online lead generation strategy—as customers can easily email, text, or message their referral code to a friend. When you have a valuable lead magnet, make sure your social followers know about it. Example: On the Fundera homepage (shown below), we drive visitors to complete our application with CTAs that read “see your loan options.”. Example: The online education platform, the Great Courses Plus, advertises on the popular iHeart Media podcast “Stuff You Should Know.” Since this podcast appeals to an audience that’s interested in learning about new and different subjects, it’s a suitable place for the Great Courses Plus to market their product. Devon Hennig is a published author with a background in lead generation, brand development, and speaking. Example: The online home goods company, Wayfair, works with the USPS so that when you submit an official change of address form and receive a confirmation letter in the mail, the letter includes a 10% off coupon for Wayfair purchases. But also, this technique provides potential clients with a first impression of your company’s work. Highlight it on your social profiles so that when users engage with you, they see your offer and the clear next step toward working with you. Social media should be a top priority lead source in 2021. In this case, those websites are taking advantage of content marketing to promote their businesses and gain leads. You can think of your email marketing strategy as a content strategy paired together with social lead capture techniques. If you want customers to visit your store in-person, you might craft a call to action, or CTA, that drives them to a “location” or “contact us” page. 4 elements your lead generation strategies need. Promote relevant lead magnets at the end of blog posts and pages. Great lead generation websites tend to share these traits: A focus on the visitor’s journey through the site, with clear waypoints and endpoint. To get the data you need to inform your lead generation plans, sign up for a free trial of Alexa’s Advanced Plan. Moreover, with the popularity of streaming sites, another spin on this lead generation strategy is creating video ads that can fill the “commercial slots” during streaming hows or on YouTube. Many of these platforms also offer one-click email submission‚which allows users to submit their information at the click of a button and gives businesses a simple way to collect info on potential leads with minimal hassle. It’s our responsibility in marketing to help educate those prospects. Content created to pull users in, not be pushed out. Finding real estate leads requires unique considerations that are different from other industries. Therefore, you can identify the podcasts that best speak to your target audience and focus your lead generation strategy there—working with the podcast to run your ads and drive customers to your website or store. For instance, if you create a blog post that provides the who, what, where, and why of something your company is an expert on, you’ll reap rewards by ranking well in search. Podcasts have become wildly popular in recent years and content creators need advertisers, which means you can turn listeners into leads—possibly with even greater potential than you could with a regular radio ad. Another email-for-knowledge exchange is a five-minute lead generation questionnaire. Now that we understand how lead generation fits into the inbound marketing methodology, let's walk through the steps of the lead generation process. Apply for your first or second PPP loan, Successful Lead Generation Strategies for B2B, B2C, and Startup Businesses, © 2021 Fundera Inc., 123 William Street. One way to do this is to hold a seminar or event directly related to the field that your business or service specializes in. For this you shall use proper keywords in your profile. If prospects don’t convert during their first interaction with your brand, your opportunity isn’t lost. They get updates right in their inbox, and you’re not fighting for attention in a sea of social media updates. Wait… it shouldn’t be just any goal but a S.M.A.R.T. They created useful, valuable content around the topic, which helped them rank for the term. Below are 12 reliable lead generation strategies that you can use to support each of these components. Gated content is online material only accessible to users once they fill out a form. Here, Wayfair is targeting a very specific audience—individuals that have recently moved—that is more likely to utilize their services and actually take advantage of the coupon, instead of just sending direct mail coupons to a more generalized audience. Plus, you can offer better discounts, coupons, or other enticements to get new leads to take the next step. Anything that gets someone to give you permission to contact them or remarket to them is a lead generation tactic. The most effective lead generation strategy starts with meeting the customer where they are versus where we’d like them to be. Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. as a content strategy paired together with social lead capture techniques. Although using social media organically can be one of the best lead generation strategies for startups, especially in local markets, there are ways to get creative with these platforms that might work better for your business. In most cases, the live chat shows up in the lower right-hand corner of the screen and you can talk to a chatbot or live agent about concerns or questions. 5. In essence, assets like white papers and eBooks allow potential leads to gain specialized knowledge or information on-demand in exchange for their contact information—it’s a beneficial exchange. First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page. Accomplish this by promoting leads magnets around your site. If so, your knowledge is really valuable—so capitalize on it. Example: Content Marketing Institute regularly hosts both live and pre-recorded content marketing webinars to generate leads from their ideal prospects. If your business provides a professional service, you can set up a quick quiz, and then provide feedback, tips, or a quote based on a respondent’s answers. Having a call to action (CTA) to a dedicated landing page is often overlooked by many businesses. Finally, you might consider adding a live chat feature as one of the top online lead generation strategies. In a recent study, 44% of respondents viewed a website’s real-time chat function as one of the most important features of an ecommerce page[3]. Create a value-packed newsletter. 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