Founded in 2004, Microbric is a South Australian robotics company with the goal of sharing electronics, programming, and robotics with as many people as possible, especially children.
Microbric develops easy-to-program robots that are perfect for the classroom. No soldering is required, so they are as simple to build as they are to program. Their products are also more affordable than most similar products, and Microbric provides a 30-day credit account to Australian schools.
One of Microbric’s educational robotics offerings for schools, the Edison, took the crowdfunding site Kickstarter by storm. Edison far exceeded its initial goal of $20,000, with near 1,200 backers pledging over $100,000 to further development of the Edison.
Microbric has been involved in advertising campaigns with 'The Adelaide Advertiser', University of South Australia, and TAFE SA to promote their educational products. Brenton O'Brien, the primary inventor for Microbric, appeared on the ABC's New Inventors television show in 2004 and won the People's Choice Award of that program.
Robots Produced by Microbric