Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). COMM3304 and WMNS3304 are cross-listed. (1-4 Hours). Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Brand & Creative Murphy Gilson murphyuw@uw.edu. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. MKTG2301. Her prior work in diversity, equity and . Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. (4 Hours). Marketing and Society. A term project is used to enable students to apply their learning about the fundamentals of marketing. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. MKTG6226. (4 Hours). Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Global and Intercultural Communication. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. (4 Hours). Learn how to manage the integrity of a brand across all marketing activities and communication channels. Protect The Pack Placing Our Experts In Premier Media Outlets. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Personalize your path. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Northeastern University is a private institution that was founded in 1898. Opens New Window. COMM3310. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. COMM2301. Offers a special topics course in communication studies. It. Brian Manley | Assistant Director of Digital Platforms and Marketing. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. COMM2551. (4 Hours). Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. (3 Hours). (4 Hours). Communications Specialist. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. TTY 617.373.3768 Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. COMM2131. Media Relations Victor Balta balta@uw.edu 206-543-2580. Communication Studies at Northeastern. | About the Opportunity. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Focuses on ethical principles, issues, and dilemmas in communication. Offers elective credit for courses taken at other academic institutions. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. (4 Hours). By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. COMM3912. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Designed to prepare students to work with audio in modern media settings. Contemporary Rhetorical Theory. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Marketing Analytics. (4 Hours). | COMM3320. (4 Hours). Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. 617.373.2000 Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Dean's Distinguished Lecture Series. MKTG6120. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Understanding the Platform Economy. Independent Study. Memory has become a central concept for analyzing problems of historical representation and identities. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. (3 Hours). Dean's Strategy Council. Web Request. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Succeeding in the Platform Economy. This course incorporates materials from communication, psychology, anthropology, and sociology. Dan Mabery | Vice President for University Relations. (4 Hours). Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Offers an in-depth look at how persuasive health campaigns are designed and executed. COMM1231. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Requires students to apply their learning about the fundamentals of marketing in a term project. (3 Hours). Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. COMM3200. Junior/Senior Honors Project 1. (4 Hours). Investigates the role of the producer in the production of content for traditional and new media venues. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. May be repeated once. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Special Effects and Postproduction for Television. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Posted: March 01, 2023. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. e.aboelela@northeastern.edu. Surveys the communication process in complex organizations. Rhetoric and Propaganda. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. (4 Hours). Attribute(s): NUpath Capstone Experience, COMM4625. (1-4 Hours). Boston, MA 02115 Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. MKTG6286. MKTG2720. (4 Hours). Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. (4 Hours). Will we ever stop swiping? Further internship details are available in the department office. (4 Hours). Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Further information about the Independent Studies Program can be obtained from concentration coordinators. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. 617.373.5445 [email protected] Thomas Michael. Principles of Argumentation. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. MKTG2202. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. (4 Hours). (4 Hours). Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. (4 Hours). Communication and Quality of Life. Also examines contemporary issues in marketing that can affect organizational success. General questions . COMM2625. Offers students an opportunity to develop and implement a concept test. (4 Hours). MKTG6295. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. (4 Hours). The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals.